Cinnabon® BonBites™ Deliver Bite-sized Happiness Nationwide
Baked goods leader debuts tiniest, on-trend treat to date; partners with animated film “Storks” for launch
ATLANTA, Ga. -
September 23, 2016
Who says BIG things can’t come in small packages?
Cinnabon®, the world’s beloved bakery and leading cinnamon roll innovator, today announced the
national “roll-out” of BonBites™, one of its most significant, permanent menu introductions to date.
Small in size but big in satisfaction, the BonBite is the bon Guests know and love, but in one perfect
To help celebrate the arrival of their new “Bon in the oven,” Cinnabon is partnering with “Storks,” a
big-screen animated adventure in theaters September 23, 2016. Cinnabon is hosting a film-themed
sweepstakes that calls on fans to submit baby pictures on Instagram or Twitter using hashtag
#StorksPhotoBon for a chance to win a trip for four to Warner Bros. Studios in Los Angeles, Calif.
Each submission will also earn fans a coupon to try new Cinnabon BonBites at their local bakery.
Industry trend reports continue to identify mini and bite-sized dessert offerings as a hot and growing
trend. i In fact, 34% of consumers say they are more likely to order a dessert if a mini-portioned
option is available.ii The Cinnabon R&D team drew inspiration for the new product from other
popular “miniatures” in the snack space, such as mini cupcakes, mini pies, cake pops, mini lattes,
and other trending treats.
The introduction of Cinnabon BonBites defines the notion of bite-sized happiness. These pop-able,
portable bakery treats are approximately 100 calories each, making them ideal for sharing, pairing
with a beverage, or for a brief but “oh-so-worth-it” escape.
“BonBites deliver a fun way for our Guests to enjoy the irresistible ‘Cinnabon experience’ and flavor
they crave from our world-famous Classic Roll in just one – or two – perfect bites,” said Joe Guith,
president of Cinnabon. “Our dedication to innovation and menu variety means providing our Guests
with options that enable them to treat themselves more often with sharable, portable size options
that are just right for any occasion.”
Guests can purchase a 4-count sleeve of Signature Cream Cheese Frosting BonBites for the
suggested retail price of $3.89, or Caramel Pecan BonBites for $4.39. Guests also have the option
to customize a mix-and-match 4-count sleeve of both flavors for $4.49. The new menu addition is
also available in a 24-count, grab-and-go tray – perfect for parties, meetings, or a few moments of
joy with friends. The tray can also be customized with mix-and-match flavor varieties (MSRP
$17.99) or filled with just one favorite (Signature Cream Cheese, MSRP $16.99, Caramel Pecan,
For more details on these bite-sized treats and to stay connected to all things Cinnabon, follow the brand on Twitter
at @Cinnabon, like it on Facebook at www.facebook.com/Cinnabon
, follow on Snapchat @TheRealCinnabon, or visit Cinnabon.com
About the New Movie “Storks”
Storks deliver babies…or at least they used to. Now they deliver packages for global internet retail
giant Cornerstore.com. Junior, the company’s top delivery stork, is about to be promoted when the
Baby Factory is accidentally activated on his watch, producing an adorable – and wholly
unauthorized – baby girl. Desperate to deliver this bundle of trouble before the boss gets wise,
Junior and his friend Tulip, the only human on Stork Mountain, race to make their first-ever baby
drop, in a wild and revealing journey that could make more than one family whole and restore the
storks’ true mission in the world.
The animated adventure “Storks” stars Andy Samberg, Katie Crown, Kelsey Grammer, Jennifer
Aniston, Ty Burrell, Keegan-Michael Key, Jordan Peele, and Danny Trejo. It was directed by
Nicholas Stoller and Doug Sweetland, from a screenplay written by Stoller. “Storks” was produced
by Brad Lewis and Nicholas Stoller, with Glenn Ficarra, Phil Lord, Christopher Miller, John Requa
and Jared Stern serving as executive producers. It was edited by John Venzon. The music was
composed by Mychael Danna and Jeff Danna. From Warner Bros. Pictures and Warner Animation
Group, “Storks” is slated for release in 2D, and in 3D in select theaters, on September 23, 2016.
Distributed by Warner Bros. Pictures, a Warner Bros. Entertainment Company. Rated PG for mild
action and some thematic elements.